It’s really hard to get quality targeted traffic to your website if you have a limited marketing budget. Starting a blog, creating infographics, and doing SEO are important, but they all require a lot of time and effort. Sometimes it takes weeks or even months before you see real results.
What if I told you Facebook can speed up that process?
When I first started SVTMedia, my marketing budget was zero. However, in less than 90 days I was able to reach 10,000 monthly visitors.
How? By implementing a strategy I like to call “The Facebook Top Comment Technique.”
Today, I’m going to show you exactly what it is and how you can use it to boost your blog’s traffic. You will learn how to get thousands of targeted visitors from Facebook to your website simply by writing few comments a day.
And the best part?
It’s completely free.
The 5-Step Process to Getting Targeted Traffic by Commenting on Facebook
First, a little background.
There are more than 1.49 billion active users on Facebook. Whether your niche is cars, cooking, or fishing; there are people out there who are fascinated by it. Lots of people.
That’s why so many entrepreneurs and businesses choose to advertise on Facebook.
According to Fortune, Facebook has surpassed Google when it comes to driving traffic to media sites like Mashable, Wired, and Reuters. And it’s not just corporations – digital marketing expert Jon Loomer gets most of his traffic from Facebook, too:
The only problem? Advertising costs money.
If the average cost for PPC ads range from $0.50 to $2 per click, getting 1,000 visitors to your website through a Facebook ad costs anywhere from $500 to $2,000! That’s a hefty sum of change.
Here’s how I get 1,000 visitors from Facebook without spending a penny:
- Find Facebook Pages Related to Your Niche and Analyze Them
- Make Your Facebook Page Attractive
- Act Fast
- Implement “The Facebook Top Comment Technique”
One final note before we begin:
People like to hang out with people who are similar to them, and that’s what Facebook groups and pages are all about. However, the value of many Facebook groups has decreased lately due to spamming by marketers, so it can be really hard to make your comments stand out.
That’s why I focus on Facebook fan pages instead of groups.
Step 1: Find Facebook Pages Related to Your Niche and Analyze Them
Your goal is to find the most active pages related to your niche.
If the page is putting out a piece of content at least 3 times a week, has 100,000+ likes, and top comments get 200+ likes; it’s an excellent target. The higher the engagement on the page, the better.
If your niche is really narrow, you should think outside the box. I’ve done a lot of self-development advice in the past, so the first Facebook page that came into my mind was “Humans of New York.” It’s not so closely connected to my niche, but I knew a lot people hang out there.
As you see it is one of the largest pages out there – more than 15 million likes. I don’t recommend going after pages quite so large, but for the sake of experimentation I’ll show you that it’s possible to do so.
You can find pages related to your niche simply by searching on Facebook or using Fan Page List, where you can find information about top pages and sort pages by category:
You probably want to spend around 15 minutes just looking around and seeing which fan pages are most active and have the highest engagement.
Go through the recent 10 posts and see what kind of comments get the most likes.
A general rule of thumb: witty jokes and heartbreaking comments have the highest engagement. However, every fan page is different and you need to go through them one by one.
If we look at the photos for “Humans of New York”, we can see that the top comments follow a similar pattern:
The top comments are pretty long, personal, and actually provide real value. Study the top comments and take notes.
Step 2: Make Your Facebook Page Attractive
(If you don’t have a fan page for your business, then it’s time to create one. I know some people prefer to use their regular Facebook profile, but if you’re serious about growing your website you really need a business page.)
Whenever someone comes to your page, it needs to be as attractive as possible. Looks matter, and they even matter more on the internet. It’s really important to give a good first impression.
The most important parts of the fan page are the profile photo and the short bio.
For this strategy, I recommend a profile photo of an actual person – preferably one who is smiling. Close-up photos work the best.
If you don’t want to use a photo of yourself or of your coworkers, you can find some really good stock photos that don’t suck.
Think of your bio as a unique value proposition. It has to make the people who come to your fan page click on your website link. What few sentences would make them interested in your content and actually take the action you desire?
Finally, don’t forget to include your link!
You need to make sure you direct people to a landing page and not just a boring homepage. Take them to a page that puts your best foot forward.
Examples of Attractive Facebook Pages
Why It’s Attractive:
- Smiling profile photo
- Great social proof with 300k+ likes
- Call to action in bio is good
- Website directs to a landing page
(Note: Gary can get away with it, but your bio should be more informative and say more than “Come and Visit me.”)
Why It’s Attractive:
- Smiling profile photo
- Social proof with 2k+ likes
- Brian clearly states in his bio what he does and how can he help
- Call to action: “Learn More at”
- Website link leads to a landing page
Why It’s Attractive:
- Memorable logo that stands out
- Social proof with 4k+ likes
- Bio states with one sentence how they are useful
- Link to website goes to a landing page
Step 3: Act Fast
Once you’ve found some popular Facebook pages related to your niche and you’ve made your page all nice and presentable, you need to be ready to pounce once a new piece of content comes available.
Top comments are usually posted 1-5 minutes after the photo/ video is published. That’s why you need to get the updates of the page delivered to your email inbox.
You probably have a busy schedule and don’t want to keep refreshing your news feed after every 10 minutes. By setting up direct notification to your email, you will save yourself time and headache.
Here’s how you do it:
- Go to the popular page
- “Like” it
- Select “Get notifications”
Once this is done, go to Settings > Notifications > Email and select the option: “All notifications, except the ones you unsubscribe from.”
Now you’ll be notified as soon as new content is published.
Now the fun begins…
Step 4: Implement “The Facebook Top Comment Technique”
“Humans of New York” has more than 15 million likes on its Facebook page. It’s amazingly simple to leverage their popularity into traffic for your website.
Your goal is to write unique, high value comments that get tons of likes so people click your name and go to your Facebook page. Clicks to your fan page will lead to clicks to you website.
From my experience, you can expect to get around 10 clicks to your fan page and 3 clicks to your website for every 100 likes you get on a comment.
That’s why you need to go after bigger fan pages with high engagement. Don’t waste your time with fan pages with limited engagement or small numbers of followers. You simply won’t get enough likes to make it worth your while.
Take a look at one comment I wrote. It has received 6,348 likes so far!
I wasn’t even the top commenter. This comment landed at position 4. I got around 700 clicks to my Facebook fan page, 150+ new likes, and 130 clicks to my website.
Even though I don’t have a highly targeted fan page, it still converted extremely well.
Checklist For High-Performing Comments
- Act fast. Your comment should be published in the first 10 minutes after the new piece of content is put out on the page. The faster the comment is written, the easier it is to get to top 5 position.
- Add value. Before you hit the “comment” button, think if it’s useful and if someone can actually benefit from it. If the answer is no, then you probably should edit it.
- Don’t limit yourself. People like stories, and you should be the one telling them. Make them think. Make them feel emotions.
- Be honest. Don’t make up stuff. People usually notice if something is not true.
- Don’t include any links. If there is a link in a comment, you will never be in the top comments of any bigger page.
There is no blueprint for a perfect comment. It’s mostly trial and error.
When I first started using this strategy, it took at least few weeks before I reached top commenter status.
Practice makes perfect.
Step 5: Engage
Besides all the likes and views you are getting, you will get tons of replies and private messages as well.
This is an amazing opportunity to build personal relationships with your target audience.
Yes, relationships. Don’t try to sell them anything. Reply, talk to, and engage with the people who make the effort to reach out to you.
This is how you gain true fans. And if you want a successful online marketing career, you need true fans.
Using this technique, I’ve been able to create numerous niche sites and drive traffic to them. If you follow these simple steps I outlined, there’s no reason you can’t do the same!
Are you going to give it a try?
What’s your #1 way to get traffic from social media?
Let me know in a comment below!