Boom! You just published your latest masterpiece. It took you a couple hours to do so and you?re quite proud of it.
So are two million other bloggers. According to MarketingProfs, that?s the number of blog posts published every single day.
Will your post stand the test of time or be forgotten in a matter of days?
Back in 2005, when blogging was brand new, you could just publish crappy articles on a consistent basis and get a lot of traffic.
Today, if you want to get noticed, you need to create remarkable content. Quality beats quantity on every level.
It?s better to create ONE remarkable piece in a month than to publish numerous boring articles every week. It is true in the short term and in the long term.
In this article, I will show you the kind of results you can get by publishing top-notch content. Then, I?ll share with you 7 strategies that will allow you to get similar results. You will learn:
- How to create content that keeps driving traffic and subscribers MONTHS after publication.
- How to create content that helps you build authority and be recognized as THE expert in your field.
- How to get more guest blogging invitations, more clients and more sales thanks to your blog posts.
Sound good? I even created a handy table of content to help you navigate:
- What is Remarkable Content?
- Who Are You Writing For and What Problem Are You Solving For Them?
- Tell Stories, Give Examples, and Show Instead of Telling.
- Should You Write Long or Short Articles?
- Make Your Article Readable, Structured, and Easily Skimmable
- Write a Compelling CTA
- Go the Extra Mile
- Your Next Step
And at the end of the article, you can download a cheat sheet for creating remarkable content that summarizes everything you will learn today.
1. What is Remarkable Content?
When Tim Soulo looked at his data on guest blogging, he realized he was averaging only 50 visitors per guest post. Naturally, he concluded guest blogging was not a good strategy for getting traffic.
A similar survey by Mirasee revealed that 46% of their audience was getting less than 25 subscribers per guest post.
But is this always true? Look at a few?examples of remarkable content and the results obtained by their authors.
Alp Turan’s How Complete Newbies Can Land Killer Guest Posts: The Ultimate Guide
It?s hard for me to talk about remarkable content without mentioning Alp?s post.
His post is a point of reference in the world of guest blogging. He didn?t just give a few tips here and there to land guest post opportunities. No, he gave you everything you need to know about guest blogging ? everything from building a relationships with bloggers to crafting the best pitch ever.
It is 20,000-word long and is an extreme example of remarkable content. The good thing is that it got him extreme results as well:
- 300+ subscribers (and counting).
- A close relationship with the host site’s owner, Sean Ogle (Alp can reach out to him at any time if he needs help)
- 2 other guest blogging invitations
- 1 joint venture offer
- New 4-figure client
You could never get those results with most of the content you find on the internet. Indeed, it took him dozens of hours to get it done, but the results made it worth it.
Danny Margulies’ How to Become a Copywriter Quickly Using My “Crystal Ball Technique”
This post is SO good that it still gets comments every month?even though it was published over a year ago.
Look at the numbers:
- 200+ comments
- 700+ social media shares
- Probably hundreds of new subscribers
But that is only half of the story.
For more than a year, Danny had only two posts on his blog. Was it because he was too lazy to publish new blog posts?
No, it was because he had published remarkable content and there was no need to publish anything else. The two articles he had on his website were enough to get traffic, subscribers, and establish his authority as an expert in his field.
He shared his story in How I built a 6-figure online business in 12 months. With only two articles on his website, he was able to make 6 figures over a year.
So-called experts often recommend publishing every week?(or even every day) as the key to building your blog. It isn?t true. These experts don?t know the power of remarkable content.
Charles Bordet’s How to Write 1,000 Words Every Day and Massively Create Remarkable Content
This post has been the turning point of my business.
Before publishing it, I was still a struggling blogger with no revenue and a lot of doubts on whether I would be successful one day or not.
Two months after publishing it, with 300 new subscribers, I was selling my first product and made my first 15 sales. I was now in business.
It didn?t stop here, though. Even today, I still reap the benefits of this post without doing anything. Without any promotion, I got 17 new opt-ins in the last 90 days:
Now, it?s true that 17 subscribers are not a lot, considering I got hundreds after the publication of the article.
Yet, when I compare this with the standard content I published in the past that got me less than 10 subscribers (and I?m sure this happened to you as well), I?m pretty happy with this free bonus.
Now that you have an idea of what remarkable content is and the kind of results you can get out of it, let?s talk about how to create it.
The first step is to know your audience like the back of your hand.
2. Who Are You Writing For and What Problem Are You Solving For Them?
I keep seeing time and time again articles about fitness, productivity, social skills, etc. that try to appeal to everyone. And, by doing so, they appeal to no one.
Why You Must Pick a Specific Audience
Let?s start with an example in the productivity industry. I know this industry well, because that?s where I started my website. And like so many others, I made the mistake of trying to appeal to everyone.
For example, you may?try to help people be more productive in their everyday lives by being more efficient ? thereby completing their tasks faster ? so they can enjoy more free time.
It might sound good in theory, but who is your target reader? “Everyone?”
The examples, stories, and solutions that you will give should be completely different depending on who you are trying to help.
Think of how the challenges are different for a 9-to-5 employee, a stay-at-home mom who wants to get freelancing clients, a solo entrepreneur, a student, and so on.
By picking a specific audience and knowing them well, you will be able to have a lot more impact than you would targeting everyone.
For example, when I switched from helping people be?more productive to helping bloggers create more content on a regular basis, my business completely changed. People started to listen to what I was saying and they also started to buy what I was selling.
Instead of helping “everyone”, I was helping a specific audience (?bloggers who struggle to create content consistently?) achieve a specific result (?write 1,000 words a day, consistently, to create a ton of content”) with productivity tools and strategies.
The examples and stories I used directly targeted the specific desires of my audience.
So what is the difference between a detailed, specific audience and a broad audience?
To make sure your writing will be compelling, you need these three things:
- A detailed description of the audience you?re trying to help
- A list of burning pains this audience has
- A list of burning desires this audience has
For example, let?s say you are in the fitness industry. Helping a young woman in her twenties and?helping a busy executive in his fifties are?completely different ? even though the basics of nutrition or exercising you will teach them are similar.
In short, your?language and your marketing strategy will be completely different.
To the young woman, you will tell her about looking sexy, about having a flat stomach, etc. To the busy executive, you will focus your message on?exercising with limited time, about losing the pounds he accumulated through the years, and so on.
Instead of just simply writing about fitness, how to eat better, or exercise more; you will start writing about how your specific audience can achieve a burning desire and solve a burning pain. It?s not about you and your knowledge in fitness ? it?s about them, achieving their desires, and solving their problems.
If you can write about what people want, they won?t stop reading.
Now let?s talk about the specifics: How to define your audience and how to find out about their pains and desires.
How to Define Your Audience
The best way to define your audience is to create an Ideal Client Profile (ICP). This is the story and description of your ideal client. He may only exist in your mind, but he?will give you a specific picture of the type of person you?re writing for.
For example (staying in the fitness industry), let?s say I?m targeting busy executives who are in their fifties and want to lose weight. I will try to create a picture of my ideal client:
He is John, he?s 54, works in a big company, and has had a lot of success in his career. Now he?s a top executive and has a lot of responsibilities. Of course, as a result, he works a lot and has limited time with his family and to take care of himself.
He always eats lunch in front of?his computer and often eats junk food when he?s traveling. When he was younger, he played a lot of soccer, which made him fit, but since his thirties he?s been exercising less and less. And while he?s been trying to jog from time to time, he can?t stick to it.
See how accurate I try to be? And this is just the beginning of the story.
The more specific you are, the better. Don?t worry about being too specific, it?s almost impossible.
There are different factors to define your ideal client that will depend on your industry. For example:
- Demographics: Age, gender, location, marital status, children or not, social status, etc.
- Their activity: Are they working? In a full-time job? Entrepreneurs? Are they staying at home?
- A typical day: What does a typical day look like for them? How are they spending their time? What do they do on a Saturday afternoon?
These are only suggestions.
You shouldn?t try to guess anything. While I made up the story above, you should directly talk with your audience to know them better.
That?s why it?s so important to communicate with your subscribers and people potentially in your audience on Facebook groups, Reddit, in your friends? circles, etc.
The next step is to ask them for their pains and desires.
How to Know Their Pains and Desires
You need to know exactly what they want to achieve (what I call desires) and what prevents them from achieving it (what I call pains).
If you can solve a deep burning problem they think about every day, they will read your article no matter what.
Think about someone who has back pain. Every morning when they get up, their back hurts. They are obsessed with it, so every day they look for solutions on the internet until one day they stumble upon your blog ? specifically, your comprehensive guide on how to reduce back pain.
At that point, you can make grammar mistakes and write like a 6th grader, but it won?t matter because you will be solving their deep burning pain.
That?s why creating remarkable content is not about being able to craft beautiful sentences or being a master at grammar. You need to be good enough at this, of course (you don’t want to annoy your readers), but really it shouldn?t be a priority. No, your priority should be helping your readers with their pains and desires.
The best way to know the pains and desires of your audience is to ask your subscribers in the first email they receive from you. Ask this question:
What is your biggest challenge when it comes to?X?
Replace ?X? with your industry (for example: losing weight, getting more subscribers, writing, etc.)
Then keep the conversation going. Try to go deep in what they want, why they want it, how it impacts their lives, and what it would mean to them if you could solve their problems. You want to picture their lives as accurately as possible.
If you can, jump on a call with them, as you will be able to go much deeper than by emails. Make it about helping them, and as you help them, keep asking questions to know them better.
Once you know who they are, what they want, and what they?re struggling with, you can write a specific blog post that will solve a specific problem they have.
What Problem Are You Solving For Them?
Every article you write should solve a specific problem and let the reader go away with a clear solution.
Before showing you what to do, let?s talk about what everyone else is doing.
Most articles won?t give you any solution for your problems. Here are three types of common articles on the internet:
Inspirational Articles
They tell a story and then leave you with nothing to actually change your life. But, you do get a short burst of inspiration.
Feel-Good Articles
They make you feel good. They have headlines like??18 Reasons why X is important.?Since half the population is doing X,?these articles work as a form of affirmation.
(The other half of the population feels guilty because they aren’t doing X. Think they should do something about it, but don?t know what to do.)
Superficial Articles
Finally, a lot of articles are actually trying to solve many problems at the same time, but on a superficial level. They are often list articles, and a typical headline would be ?10 Habits That Will do X?.
Then, you get a short article with just a few lines per habit and it leaves you overwhelmed because you don?t know where to start. Additionally, it doesn?t guide you in how to achieve each point ? it?s far too superficial.
Some of these articles can be useful sometimes, don?t get me wrong. Not everybody wants to read a big, long, comprehensive guide like this one. But they are NOT remarkable and will soon be forgotten.
On the other hand, when you write something useful for your readers, focusing on one specific problem, giving them one specific solution and a clear action plan, they will come back to the article time and time again until it?s solved.
For example, in this article, I’m helping you create remarkable content because you want to write compelling articles that people will keep reading until the end.
My hope is that every time you want to write a new blog post, you come back to refer to this article to make sure you?ve done everything right.
The best way to solve a specific problem is to write a How-To post.
Basically, the title will be something like ?How to Solve This Problem? or ?How to Achieve This Desire?. The How-To part can sometimes be changed for a number if the solution is broken down into several steps.
For this article, I could have called it ?How to Write Remarkable Content Easily?, but I chose to start with a number because list articles tend to perform better and because the post fit well with this title since I give you several steps on the way to create remarkable content.
Neil Patel is the king of creating remarkable content, and in each of his articles, he will either solve a specific problem or help you achieve a specific desire.
Look at some of his recent?articles:
There are many ?How To? articles, and the others could easily?be replaced by a How-To headline.
(The only exception is the article called ?I Need Your Help??, which is a short-term oriented post to promote his book. In this case, he has no need to create something remarkable that people will keep reading months later.)
Now, how to find what problems your audience has?
Again: Communicate directly with your readers:
- Add an email in your welcome series to ask what they?re struggling with
- Send an email to your email list to ask what they want you to write for them
- Find Facebook Groups, subreddit, Quora topics, etc., to know what people are struggling with
Don?t try to guess. People will tell you directly what they need if you ask them, and that?s the only way you can create content that is specifically tailored to their needs.
3. Tell Stories, Give Examples, and Show Instead of Telling
Writing an article is not about providing information. It?s about making a transformation.
Michael Ellsberg put it beautifully in his talk:?Your Competitive Advantage is Not Information, It?s Transformation.
In this talk, he explains how?being an information provider (what a lot of bloggers think they are) is a losing strategy. Nowadays, information is cheap and abundant. You can find everything you need thanks to Google.
However, you?re not just here to provide the right information to your readers ? you?re here to help them change their lives and solve their problems. Your goal is not just to give them the information that will solve their problems, but to make it actually happen.
That?s what Michael Ellsberg call “Transformation.” You provide a transformation to your readers, and that?s where your competitive advantage is.
That is also the reason why you can build a successful fitness blog despite the existence of so many similar blogs in the blogosphere. You may provide the same information, but the way you provide it will make different people take action.
For example, I am a non-English native speaker and I help bloggers to write good content on a regular basis. Other non-English native speakers can more easily relate to my situation and be inspired by the journey I made from not being able to speak English to where I am today.
On the other hand, a?native-English?guy from the United States who does the same thing will attract a different kind of audience that will (most likely) relate to him more than?me.
We are changing the lives of our readers with our stories ? not just by feeding them with information.
So how do you do that exactly? How do you provide a transformation and not just information?
To create a transformation and not just be an information-provider, you need to tell stories, give examples, and add pictures and explanations.
My first blog posts were terrible and huge failures. I thought people only had to have the right information and that I could give it to them.
So I made my first posts about giving as much information as possible. I was giving strategies, tools, techniques, everything I knew that would solve their problems.
But it didn?t work. Those articles were failures.
Then, I changed my approach to writing and wrote How to Find 10 Hours per Week to Work on Your Side Business. This was my first really successful article and it is completely different than what I used to write before.
It is filled with personal stories, with me talking about myself, about my life, my experiences, putting pictures of my life, and eventually talking about one of the most common topic in the world of productivity: the morning routine.
But because 90% of the article was stories/examples/pictures, people loved it. I thought it was just ?me, me, me? and that it would be boring to people, but it was exactly the opposite. People could relate to my situation, imagine themselves in my shoes, and then they felt compelled to take action at the end of the article.
There are four ways you can create a transformation: Stories, examples, pictures, and explanations.
Stories
A story is what I just did in the previous paragraphs. I told you about my experience with my first articles, how they were failures, and what I changed to write my first successful post.
A basic story is:
- I was failing at X
- Then I did A, B, and C
- Finally, I am successful at X
This is the most basic story, but it will work. For a more comprehensive analysis of what makes a story irresistible, I recommend this guide from Alaura Weaver: “Storyhacking: Cracking the code behind the irresistible selling power of stories.”
Examples
I first read about how to use examples from Bryan Harris in his post ?Expanded Guest Post: How to 100x the effectiveness of your next guest post?.
He says that to write a good article, you simply need to use the phrase ?For example?.
Every time you make a point, affirm something, or talk about something; start things off with these two little words:?”For example.”?This will allow you to go deeper, give more details, and illustrate your writing with something concrete with which your readers can associate.
Here is an exercise for you: Type ?Ctrl + F? on your keyboard and search for the phrase ?For example? in this article. You will find it?numerous?times, simply because I?m constantly trying to give more examples to illustrate what I write.
Pictures
Pictures are powerful examples. You?ve heard the saying: ?A picture is worth a 1,000 words?.
I already told you to try to put examples every time you talk about something. Well, also ask yourself if you can add a picture of it. Sometimes it simply won?t be relevant. Other times, it will make your article a lot more valuable.
When you explain how to use a tool, nothing beats a screenshot with some annotations. You can easily add annotations on a picture with Skitch.
I like to use Gyazo. It’s a?tool to take screenshots, upload them at light speed, and then annotate them.
Explanations
Sometimes you?re just not inspired to find a good story. You don?t have any good example in mind and pictures are not relevant to what you want to say.
In this case, you need to explain your point in plain English. This is the least preferable option since it doesn?t really help your reader to visualize what you mean, and it?s easy to ramble?when explaining.
But you?ll notice that sometimes you don?t have a choice, in particular when you get into technical explanations of processes or tactics.
So, there you have it: Four ways to expand on the points you make in your articles. They?re not necessarily exclusive; you can give explanations, and illustrate them with a picture, then add an example, to finally end with a quick story.
You can mix them as much as you want. And I actually recommend that in the first place you write as much as possible, put as many examples/stories/etc. as possible. And later, when you?ll edit your article, you will get rid of the unnecessary components.
Thinking with the ?information/explanation? framework will not only make the writing much easier for you, but also make the life of your reader much easier.
If you?re a blogger, you know that writing is hard. It?s hard for everyone, even for experienced writers. However, using the framework I just showed will make the process?easier. Look at what my outline looked like for this section:
It reads like this: First I make a point. This is just one or two sentences about what I want to say.
Then I put bullet points and fill them with all the stories, examples, pictures, and explanations I can think of.
It takes a little bit of time to write this outline, but it makes you gain a TON of time down the line. Think about how easy it was for me to write my first draft. All I needed to do was copy/paste the sentences in bold, and then expand on the examples.
It also gives you an overall structure of your section. By having such a high-level vision, it helps you decide whether the links between your points make sense or not.
Usually, you start with the main point of the section, and then you try to anticipate the questions your readers might have. Simply ask questions such as ?Why??, ?How?? and ?What if ??? and you?ll get a comprehensive article.
Using this framework, your section will be easily written, well structured, and enriched with a ton of examples. Your readers will love it.
4. Should You Write Long or Short Articles?
Really, length doesn?t matter that much. You should write as many words as it takes to write a compelling article, but no more.
Most content on the internet is too short. People just spend a couple hours on it and don?t really take the time to dig into it. Their goal is quantity-oriented (i.e. posting as many posts as possible) instead of quality-oriented.
For example, you might have heard time and time again that you need to publish on your blog every week. Some people even recommend publishing every day.
But? really? Do you see Kevin J. Duncan publishing every week? Even including guest posts, we don?t see many articles on Be A Better Blogger. But?it doesn?t matter!?Why? Because every time there is a new article, it?s a high-quality one.
Too short doesn?t stand the test of time. It will give you a short burst of traffic, but fade away a few days later. And that leads to you?needing to create more articles. That?s why those people are focusing on quantity and try to publish as much as possible.
On the other hand, remarkable content gives you a lot of traffic right away, it slowly fades away but still sticks for months, and builds up as other articles are added.
A study done by OkDork and BuzzSumo showed that the longer the content, the more shares it gets.
What?s even more interesting is that there were 16 times more content with less than 1000 words than there were content with 2000 or more words. This proves that?most bloggers focus on quantity. So if you want to stand out and do something differently, focus on quality.
Now, too long is not good either. First, it?s long, by definition, so it takes a lot of time to read, and time is the most limited resource of your readers. So if you ask them of their time to read your stuff, you better have something really good.
You should have just the ideal length that gives you enough words to explain everything you want without rambling and repeating yourself too much.
How to find the ideal length? I use a two-step process in the writing of my articles: First, write as much as possible, then cut as much as possible.
I use the ?Information/Explanation? framework that I explained in the previous section, so I write information, and then I explain it with stories, examples, and so on.
The first step of the writing is to put as many stories and examples as possible. I put everything I can think of, write the stories completely, and I don?t hold myself back.
Of course, if you publish this draft, it will be filled with lots of rambling, repetitions, and boring stories.
The second step is to cut the writing as much as possible. For each paragraph, I ask myself questions such as:
- Is this story/example/etc. essential to explain my point?
- How could I explain it more simply?
- Can I replace this explanation by a picture? How can I show instead of tell?
The goal is to keep the same information and to make it crystal clear with just the right amount of examples explained in just the right amount of words.
Yes, this is a lot of work. You need to go through your article a second time, and it?s not just editing for grammar mistakes. It?s not something you can outsource easily. But remember, we?re creating remarkable content here.
5. Make Your Article Readable, Structured, and Easily Skimmable
As stated before, remarkable content tends to be long, and long content takes a lot of time to read. So you better make it easy for your readers.
What do you do when you stumble upon a long article? Before even starting to read it, you scroll down to see what it looks like.
What do you see then? The subheadlines, the overall structure of the article, and the pictures. This all happens in a matter of seconds and this is your first contact with the article.
It means that if the subheadlines aren?t good, or if the overall structure of the article is confusing, people may just close the window and move on to something else.
In the introduction of this guide, I showed you an example of remarkable content by Alp Turan: How Complete Newbies Can Land Killer Guest Posts: The Ultimate Guide.
Now, despite being a good article, it?s also a good example of what a confusing structure is. If you start scrolling down, you?ll quickly identify 3 main parts for the article.
However, the article being 20,000-word long, you need a bit more structure than those 3 big parts, and that?s where it gets confusing. The issue is that different levels of headlines look exactly the same:
So, when you scroll down, you don?t really know where you are in the article, and you have to take a step back to identify the overall structure of the post.
How can you?avoid this?
First, you could simply put a table of contents. When you read a book, this gives you an idea of what the book will contain. If there is no table of contents and you need to skim through the book to find all the chapter titles and so on, it gets confusing and will take a lot of time.
For example, in the article The Ultimate Guide to Creating High-Quality Content Every Time, there is a nice table of contents right at the beginning that tells you directly and clearly what you will find in the article. It also gives you links to easily navigate in the article:
Your readers need to have a clear idea of what your article is about and what it contains in a matter of seconds.
Here is what you can do to have a clear structure to help your readers:
- Add a table of contents if your article is long.
- Limit yourself to two levels of headlines maximum. More gets easily confusing. Different levels of headlines need to have different formatting (H2, H3, H4, bold, etc.).
- Number your headlines.
- Write short paragraphs.?More than 5 lines for a paragraph looks like a wall of text, and nobody likes to read a wall of text.
- Cut down complex sentences into simple ones. This is a bit of an extra, but this will help you article looks a little bit better. Copy/Paste your article in the Hemingway App. It will identify the very hard to read sentences, then it?s up to you to find simpler alternatives.
If you’ve made it this far, you have done an incredible job at creating a remarkable article. Now you don?t just write articles for the sake of writing articles. You have a goal behind it: being getting exposure, getting subscribers, getting sales, etc.
This goal will be achieved thanks to the Call-to-Action (CTA) at the end of the article. This is the one thing you don?t want to screw up.
6. Write a Compelling CTA
A good CTA won?t make your article more remarkable, but a bad CTA will make it a complete failure and screw up all your efforts.
Before telling you how to write a good CTA, I want to show you a CTA that has performed extremely well:
This CTA is an entire subsection right at the end of the article. It performed well for so many reasons that we will discuss in a moment. But this CTA wasn?t?given only once. It was also spread throughout the article.
Right at the beginning:
And also in the middle of the article:
Now let?s talk about why it performed so well. Here are the 7 elements for a successful CTA:
A)?Make it natural
In the above?examples, my CTA is a part of the article.?Too often you will see a separated CTA in a box called ?Biography? or ?About the author? that people can ignore so easily.
B)?Make the CTA directly related to the article
When I was starting out, I had one lead magnet as an incentive to get subscribers, and I was using the same lead magnet for every one of my articles.
As a result, it wasn?t always a good fit and thus didn?t perform well. In this case, though, I built what?s called a Content Upgrade (something I learned from Bryan Harris) that was specifically made for the article. It was a great fit and a logical next step for every reader that liked my article.
C)?Make the CTA about THEM, not about you
So often you see CTAs in the ?About the author? box, and because it?s called like that, people just talk about themselves. Let me be honest with you: Nobody cares about you and what you do. People care about themselves and what you can do for them.
That?s why I don?t explain what I?m doing with my life, but I explain what clicking on this CTA can do for THEM.
D)?Make clear what the reader needs to do
That may sound stupid, but just putting a link is not enough for your CTA. You need to make it clear that your reader needs to click on the link. That?s why I always include “by clicking here” in the CTA so that there is absolutely no doubt about what the reader needs to do.
That might seem like overkill, but the internet is full of distractions. You?need to make the decision brainless to ensure the best conversion rate.
E)?The CTA explains clearly what it is about
Notice that I don?t use marketing language in my CTA. I use the same words as if I were talking to you, and I explain what it will do for you. So many times you will see things like ?Get the Professional Kickstart 5-Step BluePrint for Boosting Lead Engagement.” What does that even mean? Honestly, I’m asking.
You?re not in the corporate world when you write on your blog, so please use normal words that everyone can understand.
F)?The CTA appears multiple times
Of course, more CTAs are?better. If people miss the first one, they might see the second one, and vice versa.
But another benefit is that it allows the readers to prepare in advance for what they?ll get. In this example, I mention my writing framework right at the beginning. The readers don?t know what it is yet, but it builds expectations. And once they read about it, they already know that they can download a cheat sheet about it.
G)?The CTA is clear and visible
We just said that more CTAs are?better, but this is true only as long as you’re using the same CTA. If you have CTAs about:
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- By the way, check this ?previous? or ?next? article
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In this case, more CTAs are?not better. They’re actually worse because, faced with too many choices, your reader will end up not taking action at all. That?s why you?d rather have one CTA and put all your focus on it than have multiple CTAs that will perform worse overall.
This is very important, as sometimes you write a guest post and your CTA will be?surrounded by many other CTAs from the blog’s owner. Usually, yours is just a couple invisible lines, and his are huge pictures with flashy colors. This simple detail can be the difference between getting hundreds of subscribers or just a few.
7. Go the Extra Mile
Writing the perfect article requires a ton of effort. As you learned in this article, there are many factors that influence the quality of your article, and you might think that you need to get all of them right.
It isn?t true.
Most people out there aren?t ready to put the necessary hard work to create remarkable content. As a result, most blog posts are just common short pieces that all look the same and bore their readers.
That?s good news for you. It means being remarkable isn?t that hard. If you apply only the first two strategies of this article, you?re already way ahead.
Sometimes, you want to write something epic. We?re not talking about remarkable content anymore, we want something that is truly excellent.
I actually don?t recommend you spending too much time on each of your articles to make them all perfect. At a certain point, the benefit becomes too small for the amount of time exerted.
But that being said, here are extra items to consider if you want to take your article to the next level:
A) Fix grammar mistakes and awkward phrases
When people think about writing well, they think about style and grammar. But that?s actually the least important stuff.
All you need is to make simple sentences and to not have too many grammar mistakes in your articles. It?s totally fine if you have a few typos here and there. People won?t be mad at you for this. I promise.
Recently, I asked a friend for advice on how to go to Thailand and live there for a few months because he just did it recently. We jumped on a call, during which he told me it wasn?t necessary to take notes because he would send a follow-up email with all the information I needed.
He sent his email. It was long and detailed, and I was incredibly grateful for the considerable time he had spent?to help me and give so many insights. At the end of the email, he wrote:
P.S. Excuse the typeos, bad grammar, etc, I just went for a complete brain dump with no edits lol
I was like? WHAT? This guy just gave me a TON of value, and he apologizes for making mistakes? I don?t care about mistakes ??this was extremely helpful!
And this should also be true for each of your blog posts. When you write epic articles that help them, most people won?t care about grammar!
For any normal article, do this:
- Print the article
- Read it aloud
- Fix any mistakes and any awkward phrases you spot on the paper
- Edit it
- Stop here
That is good enough.
If you want to go the extra mile, I recommend hiring an editor who will do it for you. You can find one on Fiverr for a cheap cost. I did it when I was starting out and was making a lot of grammar mistakes because I?m not a non-native English speaker. That?s how I learned.
B) Put links to more comprehensive resources
You can?t put?everything into your articles. You need to have a specific focus and then redirect your readers (via hyperlinks) to more comprehensive resources when you talk about something else.
Links allow you to promote other content you have written. Through the links, anyone reading your article will have the chance to discover other articles from?you.
Links?also allow you to promote the content of other people. Of course, you don?t really benefit from it, but everyone will appreciate it and it can help to build relationships.
Keep links natural and try not to overwhelm the reader. Sometimes, I stumble upon articles with links in?almost every sentence. As a result, I just ignore all of them. It?s too overwhelming.
You shouldn?t force yourself to put links. Only add them when you feel it is necessary and really add value to your reader.
Always keep the reader’s interests in mind. You?re writing articles for them, not for you. Even if you want to put more links for SEO purposes, make sure they?re relevant.
C) Use expert quotes
Something that helps a lot with establishing your authority and bringing more credibility to what you say is to strengthen your writing with expert quotes.
Simply show that famous people share the same opinion as?you. We mentioned earlier to add examples, stories, etc. Adding experts? quotes is another possibility to illustrate your points.
You could either use something they already wrote as a quote or directly ask them for an original quote. That?s what people do when they create those “expert roundup” posts.
They gather a lot of quotes from experts in one article around a specific topic. The next step then is to let those experts know, contact them, and hope that they will share your article because they?re featured in it.
And speaking of?sharing your article, here is another important point to go the extra mile…
D) Make sharing easy
If people need to copy/paste your URL and think of a message to tweet your article, they won?t do it.
However, they will if they can directly tweet your article with?one click.
That?s why you should use something like a “Share” bar. There are many social sharing?plugins out there, but my preferred one is the one from SumoMe.
In two clicks, you can easily share the article on Facebook, Google+, Pinterest, and any other social media channel.
E) Write a compelling introduction
Look, the headline of your article is super important ? it will determine how many people click on it.
But even if they click, they?re still not convinced that the article is worth reading. That?s the job of your introduction, so you better spend enough time on it to make it really good.
Here are some great ways to write a compelling introduction:
- Write a question that triggers your reader?s curiosity. For example: ?Wouldn?t it be great if you could [enter burning desire]??
- Paint a picture with a quick story. The story has to illustrate the pains the article is solving and end with a win. For example, the basic story ?I was failing, I did something, then I was successful? works.
- Keep it short and simple. You need to convince your reader that your article is worth their time, so don?t spend too much time convincing.
- Explain?what they will get with the article. Go back to the introduction of this article and notice the three bullet points. It tells you exactly what you will get out of this.
8. Your Next Step
I won?t lie to you. Creating remarkable content is hard. It takes a lot of time, dedication, and effort. You will not be able to create something outstanding in just a couple hours.
My best articles took me more than 10 hours to write. We?re even getting closer to 20 hours for the longest one.
But it?s completely worth it?for the right article. You get hundreds of new subscribers, you build authority, you get noticed by the big guys? there are so many benefits that completely crush the strategy of ?I?m just gonna publish crappy articles every day and Google will notice.?
And to help you with this daunting task, I have created a 1-page Remarkable Content Checklist. You can download it by clicking here so that you can refer to it for each of your future articles and make sure they stand out.