Pay attention to me. Notice me. Love me.
No, these aren’t text messages from a possibly-psychotic ex.
These are the silent cries and wishes of bloggers.
We want to be noticed. We want to make connections with people. We want to matter. That’s why the blogosphere is filled with posts touting the importance of standing out and being memorable.
So, we write epic-length posts. We guest blog at influential sites. We’re active in comments and on social media. We try every tip, strategy, and blueprint we can get our hands on.
We’re trying to get attention. Trying to be noticed. Trying to, well… matter to people.
The harsh truth?
No matter how many tips we read, strategies we implement, or blueprints we follow; the overwhelming majority of the people on this planet will never read anything we write – and most of those who do will leave our blogs utterly unimpressed.
They won’t bookmark us. They won’t subscribe to our email lists. They won’t tweet, like, share, comment, stumble, or pin any of the posts we poured our hearts and souls into.
To the majority, our blogs are as forgettable as that actor whose name you can’t remember in that movie you think you watched one time but aren’t certain.
But then you have that small minority…
The individuals who found your blog out of the millions of others out there. The individuals who bookmarked your site and subscribed to your list. The individuals who happily shared your content with their friends.
Like you, they want to matter. “Pay attention to me,” they say. “Notice me,” they shout. “Love me,” they plead.
These are the individuals who connected with your writing, and it’s your job to hear their cries and help fulfill their wishes.
Pay attention to them. Notice them. Love them.
You’re never going to please the majority. You’ll likely never get them to even notice you.
But the blogging minority?
To them, you matter.
Creative Commons Image via Marisa Vasquez.